Three tiers, each with $0 down to start. First Responder (Starter) — $997/month for the first 5 months, then $497/month; or $2,500 setup + $497/month. First Responder+ (Growth) — $1,497/month for the first 5 months, then $797/month; or $3,500 setup + $797/month. Full Pipeline (Authority) — $2,297/month for the first 5 months, then $1,297/month; or $5,000 setup + $1,297/month. All tiers include the AI intake agent, GoHighLevel CRM setup, calendar booking automation, and monthly performance reporting.